
Fish the Cut
The call went something like this: “Mountain High Fly, this is Sara.” “Ah, yes. Hello. I’m Bub, the rep in your area for______.” “Hi there, Bub.” “So I hear you have a new fly shop.” “Why yes, I do.” [How astute] “So you’ve owned a fly shop before?” “No.” “So then you must have been a guide…?” “Nope.” “…Well whatever possessed you to want to open a fly shop?” “We needed one. Anything else?” Bub didn’t really have anything else except a now defunct sales pitch falling on deaf ears. I thought t